The Covid-19 pandemic has led to a period of great angst, worry and disruption. We’ve all witnessed the negative impacts, the incredible pain and turmoil for millions of people around the world. The impact has been substantial. 

While the entire world has been seriously impacted by the crisis, there’s also been many uplifting stories, strong leadership and inspiration to take from the pandemic. As governments around the world called for solidarity and support, many enterprises have stepped up admirably. 

Today, we want to salute the many organizations, specifically those in the car rental industry, that have gone above and beyond the call of duty. These are the feel-good stories that we all need right now. 

GoCar Supporting Frontline Workers 

Across Ireland, 300 vehicles have been made available free of charge to help healthcare workers get to and from work. The initiative, orchestrated by car-sharing company GoCar, came after a nurse tweeted her concerns about how nurses and medical staff would make it to work after the public transport timetables were changed

The initiative, which is allowing Ireland’s healthcare workers to rent vehicles for one or two week periods free of charge, is just one of the ways in which GoCar have innovated during the pandemic. GoCar waived cancellation fees during the month of April 2020. The organization also set up ‘Hub Bases’ around Ireland’s capital, where cars can be wiped down with disinfectant between bookings. To learn more about how GoCar are protecting their customers and to maybe get some ideas for your rental company, check out

Europcar’s TOGETHER Programme for Frontline Staff

In response to the Covid-19 crisis, Europcar Mobility Group launched its TOGETHER programme to provide mobility support for frontline workers and assist in the transport of essential goods. The TOGETHER initiative is in operation across Europcar Mobility Group’s global network spanning 135 countries to relieve some of the pressures on overstretched services and essential workers during the COVID-19 pandemic.

In Ireland, Europcar’s TOGETHER includes special discounted rates of €35 per week for frontline health and safety workers. Those considered frontline staff include those working for the HSE, An Garda Síochána and other emergency services. Europcar’s aim is to facilitate social distancing and provide convenient and safe transport to/from work for vital frontline workers. 

Commenting on the announcement, Colm Brady, MD of Europcar Mobility Group Ireland, said:

“During such unprecedented times, it is crucial that businesses and communities continue to support one another and create a united front in the face of this crisis. Frontline HSE and Emergency Services staff across the country are working tirelessly to tackle the unfolding COVID-19 situation and for this we are truly grateful. We hope that this dedicated transport service will be of some benefit to those workers who are helping all of us during this very difficult period.”

To learn more about the initiative visit

Other Initiatives From Around the Industry 

  • Throughout March 2020 in the United States, a number of companies including Avis and Enterprise offered breaks to college-age drivers trying to find a quick ride home during the global coronavirus outbreak. Among the policy changes: Young-driver surcharges were waived and some companies dropped the age limit from 21 to 18.
  • Walker Vehicle Rentals and Enterprise-Rent-A-Car have joined forces to maintain the movement of essential goods, services and people around Ireland during the current COVID-19 crisis.
  • In the UK, vehicle rental company, Indie Campers, offered its campervans as ‘makeshift ambulances’ and food-delivery vehicles for aid organisations. 

Please share your stories with us. We would love to hear more about how rental companies are lending their services and innovating during the crisis. A full round up will be provided in our next newsletter. 

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