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RentalMatics and Europcar Iceland Renew Partnership

  • By Debs Kennedy
  • February 26, 2024


  • Leading, real-time telematics technology provider RentalMatics will continue to deliver a comprehensive range of benefits to fleet operations at Europcar Iceland through robust data analysis and automation.
  • The partnership renewal will ensure the ongoing optimisation of the Icelandic company’s fleet management, enabled by real-time inventory tracking, impact detection, GPS-based toll automation and dynamic geofences.
  • The alliance underscores the growing global appetite among vehicle rental companies to drive growth, enhance safety, and improve customer experiences through connected fleets, powered by telematics technology.


Dublin, 22nd February 2024 – RentalMatics, a leading global telematics provider to the vehicle rental industry, has officially renewed its partnership with Europcar Iceland, solidifying its commitment to advancing fleet management solutions in the Nordic market.

As the largest and most prominent car hire provider in Iceland, Europcar was an early advocate of telematics technology and were RentalMatics’ first customer in the region in 2018. Recognising the transformative potential of RentalMatics’ platform, the company has since leveraged real-time data analysis and automation to streamline operations, reduce costs, and enhance customer experiences, whilst digitally transforming and future-proofing their car rental business.


“RentalMatics are delighted to be extending its partnership with Europcar Iceland, and we look forward to delivering continued cost savings and improved fleet management to their growing operation,” says Colm Brady, CEO and Co-founder of RentalMatics. “Telematics has redefined industry standards and RentalMatics is at the forefront of that transformation. As true pioneers in the market, Europcar Iceland embody forward-thinking innovation, making them an ideal partner for our evolving technology platform. We deeply value the strong relationship already established with Europcar Iceland. Together, we are committed to further driving operational excellence and delivering tangible value to their expanding business.”


Steingrímur Birgisson CEO of Europcar Iceland, adds: “RentalMatics’ technology platform is an integral component of our operation, enabling us to manage our fleet with precision while also reducing risk. Importantly, through data analysis, we can deliver enhanced travel experiences for our customers. For example, we can proactively notify drivers of terrain conditions, such as the Highlands, that are unsuitable for their vehicle type, while they are en route, thereby mitigating the risk of breakdowns. Alternatively, we can provide advance notice regarding severe weather conditions and offer guidance on safeguarding their vehicle to prevent potential damage expenses. With RentalMatics, Europcar Iceland are poised to reinvent service excellence in the car rental industry.”


Further information about RentalMatics can be found at www.rentalmatics.com
Further information about Europcar Iceland can be found at https://www.holdur.is/en

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